SEO Website Build Planning
Measure twice, cut once. We plan your new site’s architecture, keyword targeting, navigation and page hierarchy — a developer-ready blueprint, before a line of code is written.
Retrofitting SEO costs 10x more than planning it
Most new websites are built from design mockups, not search demand. The result: pages with no keyword target, flat or chaotic hierarchies, and a launch followed by months of expensive rework.
Information architecture is an SEO decision. Which pages exist, what each one targets, how they link together — get that right before the build and the site ranks from day one instead of fighting its own structure forever.
Who this is for
Businesses
You’re about to commission a new website and want it built on search demand — every page with a purpose and a keyword target, handed to your designer as a clear blueprint.
SEO agencies (white-label)
You want an SEO-validated sitemap to hand your designers and developers — keyword-mapped, cannibalisation-free, and ready to build from, delivered under your brand.
What’s included
- Full keyword research for your market
- Keyword clustering — one cluster per page, no cannibalisation
- Product/service page mapping — how to break your offering into rankable pages
- Page hierarchy & URL structure blueprint
- Navigation & internal linking plan
- Deliverable: annotated sitemap + per-page keyword targets + wireframe-level content requirements — handed straight to your designer or developer
The process
Full keyword research across your market, products and locations.
Keywords grouped into clusters — one target cluster per page.
Page hierarchy, URL structure, navigation and internal linking mapped.
We walk the blueprint through with you and adjust for business priorities.
A developer-ready document your build team executes directly.
Pricing
Standard build
Complete blueprint as described above.
Large / e-commerce build
Agency white-label rates available.
All plans are month-to-month or fixed-fee — no long contracts. See full pricing →
Frequently asked questions
Do you design or build the site?
No — we produce the SEO blueprint your team builds from: annotated sitemap, keyword targets and content requirements. Your designers and developers stay in charge of the build.
When should this happen in the project?
Before design starts. The architecture should drive the design brief, not the other way round.
Can this be combined with the migration service?
Yes — rebuilds usually involve a migration. Planning + migration as one engagement is our most common bundle.
What exactly do we hand our developer?
An annotated sitemap with URL structure, per-page keyword targets, navigation spec and wireframe-level content requirements — everything needed to build without guessing.
Ready to get started?
Your next customer is searching for you right now. Let’s make sure they find you first.
📅 Book Your Free SEO Consultation
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